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AMONG EQUALS is a not-for-profit brand that merges art and fashion with the beauty of traditional Bilum weaving. We are dedicated to providing artisan weavers from Papua New Guinea with a platform to sell their Bilum globally. Our mission is to celebrate and amplify their craft by significantly expanding their market, bringing Bilum to the global fashion market.

Every Bilum purchased by Among Equals provides weavers with a regular income. With our profits reinvested in PNG communities, our mission is to empower more and more Bilum weavers, with an enduring economic and cultural impact.

What makes an Among Equals Bilum so special?

When you buy a Bilum from Among Equals you are buying a unique one-of-a-kind piece that has been carefully curated as part of a seasonal fashion collection. The craftsmanship is intricate and considered, the colours are striking and joyful. We celebrate these wonderful creations via evocative campaign imagery and fashion marketing, which amplifies the women’s craft, whilst introducing Bilum to new buyers and audiences through the Among Equals brand.

Bilum weaving is an ancient art form, a time-honoured craft, made modern by weavers today to capture the spirit, art and culture of life in PNG. Our mission is to support their creative practice as it evolves. We are guided by our weavers, continually inspired by their dynamism and innovation.

“If you are buying Bilum through Among Equals, you are buying a bag that has a very big downstream effect. One Bilum benefits 10 to 15 people. Families are supported, children go to school, and it is life-changing.”

- Florence Jaukae Kamel, a Goroka elder and brand Ambassador, liaising directly with weaving communities.